Last year I worked for a local company called Red Raider Outfitter designing Texas Tech game day shirts. It was a fun job and I got to work with a great artist and I learned a lot about graphic design, adobe illustrator, and meeting deadlines. I also had the fortune to work on a few of the big gameday shirts – one being the BLACK-OUT Texas shirt design that 10,000 plus people were wearing in the stadium when Tech pulled out that amazing 39 – 33 victory. I was lucky to be at that game thanks to some free tickets from my friend Phillip.
Well, it’s football season again, and even though I am only occasionally doing freelance work for Outfitter, I got the chance to work on this years Gameday design. I think it turned out pretty well. The shirt is available for Pre-sell now on their site if you’re looking to gear up for the game.
It’s always crazy how much a design can evolve from its initial conception. It always goes that way, through several different stages of revision. You only have a certain number of colors to print with in screen-printing. Plus your line-widths and colors have to be very deliberate. It definitely teaches you to be more bold with your decisions. This was my original illustrator version before the copy was added…
And the original pen and ink drawing…
I much prefer the detail you can get in pen and ink. But it doesn’t screen very well. But it is what it is. I hope the shirt does well, and I really hope Tech does well too!
-Will
